Helan

elan

Harmony with Nature




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Natural skin care for the face:

Selected vegetable extracts, natural oils, mineral salts and vitamins are used for the specific treatment of every skin type.
All skin types can be treated:combination, dehydrated, oily or sensitive. It is essential to have the right products for the best
treatment coupled with the appropriate daily cleansing routine.

A perfectly cleansed skin maximizes the effects of any treatment. This is why it is so important to use gentle cleansers and
toners that thoroughly remove impurities and leave you with fresh and glowing skin. Masks that work quickly to solve
problems, banish fatigue and prepare the skin for the application of creams (which will keep your skin looking young and will
help prevent the signs of aging).

Skin Types and Needs:

Cleansing Program:

Treatment Program:


	Face Care Type I

Normal and combination skin

		Combination skin is characterized by oiliness limited to the T-zone (forehead, nose and chin), while the rest of the face can be normal or dry.

Rebalancing cleansing gel
Rebalancing tonic lotion
Purifying scrub

Rebalancing cream-gel
moisturizer


Face Care Type II

Dry, dehydrated, alipic skin

		Naturally thin and fragile, this skin type is the result of underactive sebaceous glands and is characterized by a deficient hydro-lipid film.

Moisturizing cleansing
milk
Moisturizing tonic lotion

Nourishing moisturizing
mask
Super-moisturizing cream
Restorative nourishing
cream


Face Care Type III

Oily, impure, acne prone skin

		This skin type presents an overproduction of sebum (oil) that clogs pores and oxidizes with exposure to air, causing blackheads and breakouts.

Purifying cleansing gel
Astringent tonic lotion
Green clay no-soap cake
Green clay scrub mask

Normalizing, matyfing
white clay cream-gel


Face Care Type IV

Delicate and sensitive skin

		This fine textured, transparent skin suffers from underproduction of sebum and lack of hydration, experiencing redness and irritation due to poor microcirculation.

Softening cleansing milk
Softening tonic lotion

Freshening cream-gel
moisturizer
Softening nourishing cream

COUPEROSE LINE (Rosacea Line)

Rosacea is characterized by persistent redness of the skin due to dilated blood vessels and slow blood circulation. Rosacea
skin is particularly delicate and sensitive to many external elements such as: Cold weather, wind which highlight redness and
weaken the natural protective barrier of the skin (the hydrolipidic layer). Sudden changes in temperature (going from extreme
cold to the warmth of indoor environments) that stimulate blood vessels of the microcirculation causing a rapid contraction with
subsequent strong dilation responsible for sudden redness. Exposure to ultraviolet rays, which encourages the action of free
radicals with subsequent dehydration and erythema. In the case of delicate and sensitive skin, these could lead to serious
inflammatory reactions. Also, smoke, smog, pollution and strong detergents, etc…
Due to these external factors, blood vessels lose their natural elasticity and they remain in a state of dilation stressing redness
and losing their function of feeding the cells and keeping toxins away.

It is important not to neglect the appearance of the first signs of sudden redness because it can lead to develop small,
persistent yet clear redden veins (rosacea), sources of irritating blemishes and skin inflammations.

Even in this case the most effective preventive action is the lifestyle: a healthy balanced diet, rich in greens, fish, cereal
avoiding spicy food, alcohol, coffee and in general all those substances which have an irritating action or which largely
encourage dilation of the blood vessels. This type of diet is the best way to fight and prevent the development of Couperose.

The daily use of a cosmetic line specifically conceived for Rosacea skin is the ideal treatment for obtaining clear results and
giving freshness and luminosity even to the most delicate skin with tendency to redness.

As for the diet and physical exercise, a gentle and regular action repeated with continuity is much more effective than an
intense action carried out occasionally.
HELAN has divided its own system of facial treatment into two steps to obtain the best results with gentle products created to
reduce to a minimum the risk of allergy.

Skin Types and Needs:

Cleansing Program:

Treatment Program:

Rosacea skin is delicate and sensitive. It
needs protection and particular attention
to promote an action that encourages its
defense system which can be under threat

Softening cleansing gel
Refreshing aqua toner

Cream-gel protective and normalizing
base moisturizing
Regenerating nourishing cream anti-aging
Softening and clarifying phials
Clarifying fluid concealer

The Anti-aging Elixirs: GLI ELISIR ANTITEMPO Anti-aging care

An advanced skincare range that can be adapted to the skin’s biological age, based on innovative concepts: skin-compatible
LIQUID CRYSTAL EMULSIONS specifically targeting all age signs with visible results, and formulas reproducing the skin’s
lipid LAMELLAR STRUCTURE to allow continuous release of active ingredients. The latter include:

a combination of selected natural extracts that repair and restructure the skin with a synergistic action (Gotu Kola,
Lupin, Grape seed bioflavonoids, Olive, Dog Rose, Bugbane, Wild Yam)
energizing vitamins that stimulate cells and promote physiological skin renewal processes (Vitamins C, E, A, D-
panthenol)
natural biotechnological active ingredients to restructure and moisturize (hyaluronic acid, cereal based liposome
dispersion, natural carbohydrate complex)
sebum-like lipids that reduce moisture loss and promote skin function (Borage, Wheat germ, Jojoba, Rose Hip Seed
and Passion flower oils, Shea butter, Olive and Sunflower oil unsaponifiable)
phospholipids (lecithin and cephalin), trace elements and UV filters.

Moisturizing
Liposome Serum

PRIMA PLUS
Anti-age vitamin
cream

SKINFOOD:
Anti-wrinkle cream

ALBA: Protective
fade cream

RIGENERA
bio-50:
Revitalizing cream

RIGENERA:
Lifting Serum

SKIN PEEL

Rigenera Eye
Outline Filler

Rigenera
Concentrated
Filler Face

Rigenera
Revitalizing
Firming Active
Cream 50 ml

Rigenera
Revitalizing
Toning
Face Mask

Alba Protective
Whitening
Treatment

Skin Fresh
Precious Cream
Thermoregulati
ng 50 ml

SKIN FRESH

ÌREOS

Eye contour care

The area around the eyes is the most fragile part of the face, the first to be affected by fine lines and wrinkles. Here the skin is
thin and does not produce sebum: this makes it dry and fragile, subject to sagging and dehydration. Due to poor icrocirculation,
puffiness and dark circles are a common threat to the youthfulness of our eyes. To prevent these problems and reduce the
signs of age and fatigue, the answer is a gentle treatment specifically targeting this delicate area.
HELAN’s IREOS is such a treatment, to be used morning and night: natural based, delicate, preservative-free formulas using
effective ingredients to prevent and reduce puffiness, bags and dark circles, reduce the appearance of fine lines and wrinkles.

NATURAL ACTIVE INGREDIENTS:
To boost microcirculation and inhibit swelling:

Bilberry (against bags)

Sweet clover

Ivy (promotes drainage)

Orange and Lemon Bioflavonoids

Vitamin C (fights dark circles by draining stagnant circulation)

To prevent premature aging and fine lines in the eye area:

Essential Amino acids (hydroxyproline)

Black currant, Safflower and Borage oils (rich in essential fatty acids*)

Vitamin E (anti-age)

Vitamin A (anti-wrinkle)

UV filters

*essential fatty acids:

linoleic acid (an omega-6) and alpha-linoleic acid (an omega-3) act on microcirculation and related tissues,

improving the elasticity of membranes and capillaries

A vegetable protein complex forms an invisible film that tightens skin, giving an instant lifting effect and a toned, streamlined
appearance.

INNOVATIVE FORMULA:
To maximize effectiveness and safety, Helan dedicates great attention to the development of products’ formulas, employing:

appropriate emollient, nourishing and non-greasy sebum-like oils and esters, for this area virtually devoid of sebaceous
glands;
a new emulsifying system with liquid crystals, rich in phospholipids – naturally present in cell membranes – capable of
totally blending with the hydro-lipid film;
extremely hydrating and silky emulsions;
natural antioxidants to neutralize free radicals;
no preservatives.

DELIGHTFUL TEXTURES
The products in the IREOS range are soft and gentle on your skin, easy to apply, and have an extra plus: thanks to the
innovative production technology, the ingredients are activated upon contact with the skin and released over time.

MAKE-UP REMOVER GEL

LIFTING SERUM

ULTRA-FINE CREAM

REFRESHING EYE MASK

I Classici di Helan

		ROSA ~ ROSÆ

		LAVENDER

		VIOLET

FEELING’S COLOUR
Rose scent is the smell of our family, our home,
our memories our most emotional side. Rose
scent is an ancestral smell which reminds our
childhood. The scent celebrates tenderness,
romanticism and femininity, it’s able to lead to
thousands of emotions starting from three
elements: naturalness, harmony and sensuality.

RELAXANT HARMONY

TENDER HAPPINESS

OUR PRODUCTS:

Hand made scented candle

Eau de toilette romantic

Tonic water

Scented foam bath

Silk body cream

Liquid talc

velvety skin

MINI:
small packs for your cuddles it contains:

1 scented foam bath 50 ml

1 silk body cream 50 ml

1 heart-shaped scented vegetable soap 20g

HEART-SHAPED SCENTED VEGETABLE
SOAPS, it contains:

6 heart-shaped scented vegetable soaps

20g cad.

SCENTED VEGETABLE SOAP

weet Almond oil

Precious Rose-shaped

soap

OUR PRODUCTS:

Eau de toilette relaxing

Scented bath foam

After bath fluid cream

Scented sachets

OUR PRODUCTS:

Eau de toilette delicate

Liquid talcum

Scented bath foam

I Classici di Helan

		ROSA ~ ROSÆ

		LAVENDER

		VIOLET